Mike Dillard's MLM review of Magnetic Sponsoring

For those that have not discovered Magnetic Sponsoring, it may be worth your time to read through it. Mike Dillard illustrates a paradigm shift in how network marketers can gain new prospects. But is this just another network marketing scam?

No longer are prospects seeking the latest cool product or trendy company. The new school of thought teaches us that prospects are seeking someone to help solve their MLM (multilevel marketing) problems. According to him, if you can position yourself as a leader, an alpha networker as he typically describes, then prospects will seek you out.


The fastest way to succeed in this industry is by solving other people’s problems. In order to implement this into practice one must first sell a solution and system on the front end (not your business opportunity). More prospects will be drawn to you if you position yourself as the alpha expert instead of just another sells man.


Leaders in this industry succeed by doing the following. First they plant the seed of “how to” information in the prospects mind. This way the leader is totally out of the picture. It’s just the prospect and their “how to” information that recommends the best solution. The prospects sell themselves and they ultimately think that it’s their idea to do so in the first place.

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